This is a snippet from a live training that was held during Sell With a Summit: Podcaster Edition. Danny is talking about how to make sure you have time to publish your podcast – and even run a virtual summit to grow your podcast audience! Ready? Let’s go…


Jenn: All right. We’re here with Danny Ozment and we are going to be doing an ask me anything sessions. So one question that I know comes up a lot is: I don’t have time to podcast. And so I definitely don’t have time to do a summit. What would you say to the folks that, that are like, I’m thinking about ditching my podcast or I’m not sure if I should start a podcast because I don’t have the time for it.

Danny Ozment: Yeah. Yeah. Saving time. For a lot of people, the first thing to do is try to batch your content, try to record like. I’m you know, every day in every week, even though I have a large team we’re working with 30 podcasts episodes each week, different clients. And so every day there’s something we have to get done related to those shows.

So for me to work on my podcast, it’s kinda crazy. So I will block out two or three times a month, a couple of hours where I’m like, okay, I’m going to record. Three shows during this two hours, I’m going to record three solo episodes. I’ve got my topics, I’ve got them in a sauna. I’ve written them down. I can move them around to plan out the order.

And I’m just going to record this. And then like every day, the whole that segment I talked about, what’s on my mind outside of podcasting. I say politics because I stole it from a show about politics and they do that too. Swiped it or borrowed it, whatever you want to say. It’s So I will like when I get one of those thoughts, I will just open up quick time and turn on my microphone, which is right here on my desk and hit record for five minutes and I’ve got those and I’ve got them in a folder.

So batch recording is the first thing that really saves you a lot of time. The other thing that I like to do with podcasters is to repurpose content because a podcast is long form. It’s longer than most content you will do. It’s longer than writing a blog. It’s longer than recording a video.

It’s longer than writing social media posts. What you can do, especially if you have a tool like this, Streamyard is broadcast live the recording of your podcast. The, so you’ve got some video content you’ve got live video content. That way, whoever you are broadcasting it to Facebook, Instagram, LinkedIn, whatever they are happy.

That you’ve given them live content. They like that you can record that video as well. You can then have a video editor chop up that video into shorter videos micro content that would be suitable for a social media. You can find somebody on Fiverr that can do a really good job for a low cost, right? To just give you, give me like 10, one-minute videos out of this that make me sound like I was smart.

And I said something meaningful. Then you’ve got your podcast recording because you’re just going to pull the audio from that video. And you’ve got your podcast recording that gets edited down into your podcast. If you can’t hire a professional editor or someone to help you edit your podcast, there are tools out there now that can make that easier services like Descript.

Some people have heard of it. They think of it more as like transcripts, but you can edit your podcast with Descript as well. And you can edit based on the transcript, which is nice and easy. It saves you some time.

You have to be careful; their tool is getting much better, like all the time, every version they come out with. But if you use some of the automated, remove all the filler words or things like that, you have to double check and make sure there’s no weird edit that’s happened. Where it’s cut out all the pause that was actually meant to be there.

So if you can go word by word and edit things like that, and listen, that’s a better way to do it might not save you time, but for some people it might, and it might be easier. So you can do things like that. You’ve got your podcast recording. Now you can also get the transcript, which then. Easily, you can find on Fiverr or even higher quality content writers out there where you can say, here’s the transcript of scrap that a transcript of my podcast.

Can you turn this into a few blog posts? Easy to do because it’s your voice. They can mimic your voice easily because they’ve got you talking right there. Then you can also pull quotes from that. You can pull segments from that. There why am I drawing? I’m drawing a blank. There is a tool grain, the grain app that you can attach to zoom, which can also pull.

This is going back to the video. It does a transcript of your zoom video, where you can then highlight. The quote and pull micro content, video, micro content, using your words. So you can do things like that. You’ve also got your social media posts there. You’ve got your quote cards that you can then throw into Canva in a template that you’ve created or bought each week.

All of this saves time and allows you to do the things you would normally do with your podcast. But you’ve now also created your social media posts. Your videos, your graphics you’ve created video, you’ve created live video, all of this stuff from one recording with with help, if you want, or you can do it yourself, but that’s the easiest way to save time is to repurpose and then outsource it as much as you possibly can.

That’s kind of our focus with Emerald city productions is we are working with busy professionals who. If they didn’t have help, they would not have a podcast. And that’s how they started out. That’s how they operate was I want to do a podcast. I think it would be fun, but I really only have time to record it.

And so there, their outfits like ours, where they can just go and get all of that stuff done after recording, they sit down and they record their 30 minute episode using quick time they hit stop. They save the file and then they upload it to Dropbox and send us an email. And they’re done. So there’s all sorts of ways to save time.

There, like we had with Cynthia’s question, if you record an hour show, why not break it up into two parts and then just record a couple of intros or an outro that tells people, Hey, look forward to next week. We’re going to address these further issues or whatever, something like that.

Jenn: Yeah. No, I love that. It’s there’s so many things you can do with it, with podcasts. It’s kind of endless, honestly. I mean, you can, in the script, you can go and do audio grams too, where you highlighted and they’ll do a motion graphic of it. So just get creative with it.


There is so much more waiting for you if you’re ready to grow and monetize your podcast without sponsors. Ready to jump in? Check out the full speaker lineup from Sell With a Summit: Podcaster Edition! It’s totally free and filled with amazing speakers like Danny.

If you want to learn more about Danny, go to https://emeraldcitypro.com/

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